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Charles Schwab and Company,
Avenue of the Americas/CBS Building
When Charles Schwab relocated its Rockefeller Center retail location, there were concerns that it would be overshadowed by the presence of CBS in its new location. However, in working with Schwab's design team and architect Skidmore Owings & Merrill, some now know it as the Schwab building. Due in large part to the 16' x 9' sheet of plexiglass suspended in the 30' lobby emblazened with Schwab branded content, and a 103 plasma display, this location greets clients with interactive touchscreen kiosks, and hosts client meetings in 2 seminar spaces. See our full case study on the Schwab Avenue of the Americas project.